It is important for site owners to provide access to their platforms for users with computers or laptops and all kinds of phones and tablets. This is due to the growing demand for the use of portable devices for work, entertainment, information searching, and much more. In this regard, Google is even revising its algorithms, and those pages that are optimized for mobile users (especially for smartphone users) take the lead in search.
If you have a website and want to keep up with the times, you can easily use a feature offered directly in Google. The Search Console lets you find out if users are experiencing problems using your site, whether it is mobile-friendly, how Google generally perceives your platform and a number of other statistics. During testing, it is important for the service to have access to all the information on the pages. When the test is completed, you will receive a detailed report, which will help improve your content, for instance, by replacing Flash files or increasing the font for mobile users.
Mobile-Friendly Test: How to Optimize Your Website for Search Engines
There are several options you can choose from when creating or improving your website. The first one is to assign an individual URL for the mobile version. This means it will be different from the desktop site and have a different address. The second way is dynamic displaying. The mobile and desktop versions look different and have different codes (HTML or CSS) but are located at the same address (URL). If a user requests this address from different devices, either pages written for mobile devices or those created for the desktop versions are displayed. And the third one, which is currently recommended by Google and the most user-friendly, is responsive website design. It assumes that you have one version of the site that automatically adapts to different screen sizes: desktops, notebook computers, or hand-held devices.
Smartphone users expect to get quick access to information without wasting precious time. To this end, you need to speed up the site loading up to 1-2 seconds. Nothing should get in the way of your content viewing; if you offer an ad, make sure it does not cover the entire page and is easy to close. Content readability is important, so use a font with a minimum size of 14 pixels. Divide information into short paragraphs. The contrast between background and text also improves the website usability.