There are different ways in how bugs in your product can affect your business, and monetary loss is the most obvious one. According to The Consortium for Information & Software Quality™ (CISQ™), poor software quality costs only US companies approximately $2.08 trillion in 2020. Yes, you read that right: two trillion dollars. It is about 10% of the United States’ gross domestic product. Can you imagine it?
A huge failure happened in August 2012 when Knight lost around $440 million due to a single software error that caused declining 75% of the stock quotations. The company almost turned from one of the key stakeholders of the American stock market into a bankrupt within just 2 days.
Numerous research and stories prove that poorly performing products can cost not only money but brand image or reputation. Business competition nowadays made customers take the quality of a product for granted. So, they expect to enjoy every single part of their customer experience, including apps and websites. 48% of people associate bad app performance with carelessness and most likely, will share their negative experiences with friends or on social media.
For example, in January 2016, a glitch in “smart” thermostat Nest software left users literally in cold after it stopped controlling the temperature at all. The bug coincided with the lowest temperatures in the UK that year. Users showered the company’s online forums and social media with their anger and disappointment.
Do you know how many users will uninstall an app if they encounter one or more bugs per day? More than a half. You don’t expect your customers to quit using your app after investing so much time and money in it. But it happens for many reasons, unfortunately, and a buggy app should not be one of them, right? Proper testing of your product by a professional tester crowd will allow you to improve your customers’ experience, avoid failures, make your product better, and grow your business. Let QA Supermarket help you with this.